Feb 22, 2014
Kallid Pop Up kohviku toetajad,
Pean kurvastusega nentima tõsiasja, et kohvikuprojekt on jõudnud lõpule. 2012. a oktoobris avasime eestlaste toel ja MTÜ Mondo eestvedamisel Kampalas sotsiaalse ettevõttena töötava kohviku, mis pakkus tööd kohalikele puuetega noortele. 2014. aasta jaanuaris langetasime otsuse, et majanduslikel põhjustel kohvikuprojektiga ei jätka. Mondo jätkab tööd Ugandas, et edendada puuetega noorte iseseisvat toimetulekut.
Loe projekti käigust, lõpetamisest, annetustest ja käivetest lähemalt meie koostatud kokkuvõtvatest dokumentidest:
Pop Up kohviku kokkuvõte 2012-2014
Lisa: Finantskokkuvõte Pop Up kohvik 2012-2014
Aitäh kõigile toetajatele ja kaasaelajatele!
Dear supporters of Pop Up Cafè,
In October 2012 I as a volunteer, together with a group of people and an NGO Mondo, opened a social enterprise based cafè in Kampala that employed persons with special needs. 16 months later, in January 2014 we decided not to continue with the cafè because it had not become financially sustainable.
Please find below some numbers and our analysis of the whole process.
Key Moments 2012-2014
- April 2012 - I moved to Uganda
- October 13th - official opening of the cafè
- Increase of the sales in October and November are promising! Both months the sales are higher than fixed costs.
- Sept-Dec - we do additional fundraising to cover costs until march when we expect to become profitable
- Dec - I´m leaving Uganda. Instead of a raise in sales, sales go down 40% in two months in a row - we are not prepared for this
- April 15th 2013 - I´m back in Uganda, together with a new volunteer Aliine who would be staying in Kampala for 10 months.
- May 11th - Backyard opening party - our record month! 3 months in a row the sales are increasing 40%. However, we do not succeed to control the costs (see image below).
- June-July - increase in sales stops. We start doubting whether it is possible to become profitable in the current venue.
- August 30th - Pop Up shifting party (not closing).
- Sept-Jan 2013 - Looking for new venue. No success.
Overview in Numbers
The project was supported in total with 17 768,92 euro by 149 people, organizations or groups of people. An average amount of donation was 78 euro (does not reflect group donations).
Additionally to Estonia, support came from people in Belgium, Holland, France, Scotland, Germany and Denmark.
The total cost of investments was ca 5696 euro and 10 370 euro was spent for covering all costs throughout the period that the cafè was running.
An average sales in a month was 1072 euro and in average we spent 811 euro in a month to cover losses.
The balance of Pop Up Ltd bank account is 1194 euro and the properties of the cafè have not yet been put in use.
Have a look at financial statement for more detailed figures in Ugandan shillings.
Description
|
Total
(ush)
|
eur*
|
Average
per month
|
Donations
|
58 139 600
|
17 769 €
|
|
Investments, set up costs 2012
|
19 080 434
|
5 696 €
|
|
Sales total
|
44 405 121
|
13 255 €
|
1 072 €
|
Running costs total
|
79 154 895
|
23 628 €
|
1 883 €
|
Net profit total
|
-34 749 774
|
-10 373 €
|
-811 €
|
Pop Up Ltd account balance
|
4 000 000
|
1 194 €
|
|
Difference (loss, bank fees, currency rate changes)
|
309 392
|
92,36 €
|
|
* do not reflect
actual currency rates, for approximate overview only
|
|||
The costs of volunteers were covered by Estonian Foreign Ministry and from European Union Youth in Action Program.
Analysis
Reasons why the cafè did not become sustainable
- lack of expertise in restaurant industry among the team
- business model-related
- there are not many similar successful initiatives neither close to Estonia, nor in Uganda - might mean it is generally difficult to succeed with such model
- generally difficult to succeed in restaurant industry
- ethical reasons - our decision from the beginning was to act responsibly - i.e. pay taxes, acceptable salaries. We assume it made us vulnerable compared to our competititors.
- most of services in Uganda are either very cheap or very expensive - not many examples from mid-market what we tried to do
- too high expectations
- 1 year of working in one direction might be too short time to expect results
- limited budget limited the choice of location
- lack of clear ownership - project partners were participating, but had additionally their full-time jobs and thereby the project had no real owner
- choice of location
- location in Ntinda was very good for staff and customers liked it, but did not attract walk-in customers
- changes in cafè industry in Kampala
- competition in cafè industry become much higher than it had been 3 years earlier when the business-plan was developed
Things that went okay, but not well enough to guarantee success
- Menu
- Marketing - we got well presented in media and social media
Things that went well
- It got confirmed that persons with special needs in Uganda are capable of working in a cafè. Cafè is a good venue for employing persons with special needs because it provides variety of tasks for people with different strengths and capabilities.
- Customers left with good impression - we hope we changed their understanding that persons with special needs are capable to work.
- Together with NGO Mondo we agreed and got confirmation that promoting the employment of persons with special needs is an adequate and important field.
Next Steps
I will return to Uganda in March to finalize the winding up of Pop Up Cafè and to ensure cooperation between Mondo and the schools for children with special needs. Properties of Pop Up Cafè will be used by the decision of the Board of Pop Up Ltd for initiatives that empower persons with special needs in Uganda.
Analysis and the financial statement was produced by Aliine Lotman, Jüri Saarma and me.
Thank you for supporting the youth with special needs in Uganda!
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